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Enchantimals Harry Potter 2. The popularity of the model affects its value both directly and indirectly. For example, if two models were produced in similar quantities in the '50s, one an interesting sports car, the other a rather dull military vehicle, then the former probably disappeared from store shelves much faster.
Its value, then in non-monetary terms, was higher. Though the former model may therefore be found relatively ubiquitously in British or American households, often it was either played with i.
Thus it becomes harder to find in good condition on the collectors market, while the less popular model can still be found mint-boxed in large quantities.
And as it is likely that the sports car's initial popularity remains unbroken, its value is now also driven upward by this fact as well.
Since the advent of organized Matchbox collectors' clubs see below, "Matchbox collectors" , models and their variations have been coded and catalogued, and values have been roughly established.
The major collectors' organizations NAMC, AIM, Matchbox USA, MICA, MBXForum etc. Whereas the best of these were formerly available mainly through the clubs themselves, it is now possible to buy books on Matchbox from various publishing houses.
These are available not only in English, but in several other languages particularly German as well. As there have been multiple reference catalogs over the years, there is no complete consensus on the coding of a model.
However, a standard code might read as such: Y A 6. This would mean the 6th variation of the first "A" release of model no.
Many books now include a price guide, but there is no real consensus on the actual monetary value of a model.
The numbers in any of the publications give relative information, but not more. It remains a collectors market, and, accordingly, prices fluctuate greatly.
By the s, it was clear to Lesney that sales in certain already profitable markets might be increased by providing the markets with models "of their own".
Since the regular series was primarily aimed at the UK and the US, models for the Commonwealth and North America could easily be integrated into it.
But early on, Germany established itself as a major market for Matchbox models, not however one large enough to warrant numerous castings of German cars in the line.
Certainly, the major internationally known German brands Volkswagen and Mercedes , as well as Magirus-Deutz were represented in the range, but in order to cater to that market using the dies at hand, it was decided to develop a model version just for Germany.
The model chosen was the 25 Bedford Tanker, which, for the German market, was changed from its usual yellow-and-white colours and BP livery to a blue and white model with Aral decals.
This first regional issue was followed by a second, when the Bedford was retired from the series and replaced, effectively, by the 32 Leyland Tanker.
This model, too, was produced in a blue and white Aral version for Germany. This proved to be a successful strategy, which was then expanded in the late s and the s.
At first, it was again Germany for which models were produced, as many as 6 at a time Polizei cars were developed, trucks offered with German logos, etc.
Later, the idea was expanded to larger models Yesteryears such as the previously mentioned Y Ford Model T Van, or numerous Super Kings models , and to other countries Australia, Denmark, etc.
Having started by developing several model variants in England specifically for the Japanese market, they later produced four Superfast models in Japan, based on Japanese prototypes.
Dies and tooling were later also licensed to groups in Hungary and Bulgaria Mikro'67 , in an attempt to gain a foothold in the Communist bloc countries.
Although only standard models were produced there, there were numerous colour variations, some of which are very rare today.
Beginning in the Matchbox International era, it was decided that the line should be regionalised more generally, which led to multiple versions of the series being available; depending on where in the world the customer was, almost the entire range might be different from in the rest of the world.
Although this philosophy is still followed today to some extent, it has been largely scaled back. Usually, there are ranges for the US and the rest of the world, with some "local" mini-series still being offered in certain countries e.
Almost from the beginning of the Matchbox series, commerce recognized the possibilities offered by providing a model of a "relevant" vehicle to their customers as a method of advertising.
In the mids, for example, it was not rare for dairy companies to provide the Matchbox 7 Horse-Drawn Milk Float to customers as a token of appreciation for their business.
The first issue to be purposely made for a particular customer is the now famous "Beales Bealesons" 46 Guy "Pickfords" Removal Van. The promotional issue, made for a shop in southern England, differed drastically in colours, decals and box from the standard model in Pickfords livery.
Besides fulfilling its original purpose, it also became highly sought after by collectors. A few further models were made in the late s or early s, amongst them several bus models and the famous "NAMC" promotional version of the 32 Leyland Tanker the first model made exclusively for collectors; see below, "Matchbox collectors".
However, the major shift in the number and value of promotionals began with the use of London Bus models in the s, particularly the Superfast 17 Londoner Bus.
With this model, what had been a trickle turned into a flood, as it was used by countless companies as advertising material for their business customers.
The success of this concept — and its value to the Matchbox brand — was huge, leading to a rapid expansion of the idea, both in the numbers of models used and the introduction of models offering good "advertising space", such as the 38 Ford Model A Van, into the series , and, again, in the size of the models Yesteryears , and often Super Kings as well.
Eventually, almost any model could be and indeed was used for promotional purposes. Some companies only allow extremely limited numbers of their models to be made e.
As one of the most difficult aspects of collecting, promotionals' values can skyrocket within months of their being issued.
Today, promotionals remain an important part of Matchbox's business. As mentioned above cf. The realisation of the market potential of catering to collectors led to a major shift in the entire die-cast industry, as other brands followed while Matchbox continued to refine the idea into what later became Matchbox Collectables q.
Starting in the Universal era and continuing until after Mattel purchased the brand, a growing awareness of the adult collector led to multiple series being produced specifically for that market.
The idea was not new; in the s, Lesney had first realized the potential for adult buyers of its products and had marketed gold and silver-plated versions of its Yesteryear series mounted on pen stands, ashtrays, and similar items.
Also as mentioned above, cf. Most often, these models were Yesteryears , though the series was also used for this purpose.
Matchbox introduced the "Matchbox Collectibles" name to designate purpose-made collectible items. Initially, the Matchbox Collectibles range revolved mainly around or Convoy models, usually produced with a high level of tampo or mask-spray detailing and with rubber tyres and "chrome" wheels.
The models were manufactured in limited quantities and sold at better-stocked retail stores as "Premiere Collectibles", "World Class", "First Editions", "Barrett-Jackson", etc.
This concept of making intentionally collectible versions of toy cars was widely copied by the competition, including Hot Wheels and Johnny Lightning.
Later, the Models of Yesteryear , Dinky and Convoy series were used as a basis for creating themed collectable "mini-series" of models, while the Super Kings range often yielded large-scale truck "specials", all of which were generally offered only by mail order.
At that time, Matchbox Collectibles Inc. The idea was quite successful, leading to the creation of many new, high-quality castings over a relatively short time span.
Tie-ins with major brands Texaco , Campbell's Soup , Coca-Cola , Hershey's Chocolate , Jack Daniel's , etc. However, to finance the new castings, prices continually increased, while castings were re-used for multiple purposes, sometimes rather far from realistic.
Although the main scales tended to hover around or for truck models , eventually there were even automobiles. Airplanes and tanks in appropriate scales made their returns as well.
However, the timing of these latter series was almost as poor as in the s, as about 3 years after Mattel bought the Matchbox brand, development of the Collectibles range was effectively halted, and Matchbox Collectibles Inc.
Some models continue to be marketed via major retailers such as Target in the US. Concentrating on scale military aircraft and military vehicles, it competed with the then-dominant Airfix company.
The Matchbox kits had a distinctive appearance, the parts in each kit were produced in two or three colours compared to the single colour plastic of Airfix.
The boxes were also more colourful and included clear windows so the contents could be seen. In addition, unlike Airfix's military vehicle kits, the Matchbox military vehicle kits all came with a small diorama base.
At the end of the decade Matchbox bought the AMT Corporation , an American plastic model kit manufacturer.
AMT's line of scale cars and trucks was continued. The Matchbox kits were well made, with modern tooling and techniques, but critics felt that the kits were too coarsely detailed  in comparison with other models on the market, and too "toy-like".
Yet they were still just as complex and time consuming to construct as any other kit, which limited their appeal to more casual model builders.
The company was unable to fully satisfy either the casual or serious model building market, and was one of the first companies to abandon model kits when the hobby started its decline, [ when?
In addition it produced the well-known Flower-class corvette. The Matchbox model kit moulds were acquired in the early s by Revell Germany, [ citation needed ] which continues to sporadically re-issue the old Matchbox kits, now under the Revell label.
Recently, [ when? Many modellers [ who? Revell has confirmed that it will be re-releasing the much sought after scale Spitfire Mk.
It has been reported that unauthorized copies of Matchbox kits, particularly the military vehicles series, appeared in China in the mids.
However, they were in fact official. Shanghai Universal Plastic Toys Company SUPT has produced them based on its original British kits under a licence from Universal since its establishment in early s.
The kits usually have modified areas to accommodate recasting of the words "Made in China", but one may see illegible "Made in England" underneath sometime.
These China-made PK series were sold mostly in mainland China and Japan.